Following a major staff overhaul at Wines of South Africa, which saw Claudia Pritchard and Jo Wehring leave the organisation amid a series of redundancies, the duo has announced a new venture. 

The wine industry professionals, who between them have more than 50 years of combined experience, launched WineWorks Studio this month, a UK-based marketing, PR and events agency serving wine businesses in the UK and internationally. 

Pritchard and Wehring said they created the company to offer strategic input, market insight, media relations expertise and meaningful connections within the UK drinks trade. 

The pair have long careers in the industry, having both started in wine retail before moving into agencies specialising in drinks. Their experience spans work with major grocers, generic bodies, importers, boutique wine producers and leading wine and spirits brands. Both also hold WSET qualifications. 

Through the new business, Pritchard and Wehring aim to help companies enter the UK market and stand out through creative and effective campaigns. They will work closely with clients to build long-lasting relationships.