Mixer brand Fever–Tree has today announced an expansion of its share buyback programme, adding a further £30m.

This builds on a £100m share buyback completed in FY25, as well as the ongoing £30m tranche, of which £18.9m had been returned to shareholders as of 5 June 2026.

The company said the move reflects its confidence in its full-year expectations, following a successful acceleration in the US market.

Fever–Tree added that its partnership with Molson Coors, which was announced in 2025, has progressed well and moved beyond the initial transition period.

The brand launched its first national US marketing campaign in April, spanning TV, digital, e-commerce and nationwide sampling initiatives.

In the UK, Fever–Tree has also increased its marketing activity with a campaign launched in the spring, focused on the brand’s ability to serve as both a soft drink and a mixer.

Meanwhile, in Australia, the company continues to focus on its soft drinks portfolio, led by the launch of Lemon, Lime & Bitters in collaboration with Angostura Bitters.

Tim Warrillow, CEO of Fever–Tree, said: “We have continued to make good progress against our strategic priorities so far this year. Fever-Tree is well placed to drive long-term growth across our markets as both a premium mixer and soft drink brand and this year we are significantly increasing marketing investment and innovating to support our growth ambitions.”