Equal Measures, the UK non-profit organisation dedicated to driving inclusion in the drinks industry, has expanded into the wine sector.
Since its foundation in 2020, the organisation has supported beneficiaries from marginalised backgrounds who work in the spirits and cocktail sectors, providing fully funded places on the WSET Level 1, 2 and 3 Awards in Spirits, alongside BIIAB Level 2 Personal Licences.
The organisation has also supported beneficiaries through mentorships, dedicated community days and upskilling lessons.
As part of its expansion into wine, Equal Measures will continue its partnership with the WSET, now offering places on the WSET Level 1, 2 and 3 Awards in Wine.
It will also be working alongside prominent UK wine figure Queena Wong, founder of the Curious Vines project, launched in 2017.
Vicky Ilankovan, executive director of Equal Measures UK, said: “Over the last four years, Equal Measures has solidified its reputation as a strong advocate for education, safeguarding and inclusion in the spirits and cocktail scenes within the industry.
“Now, as we are entering our fifth year, we believe it is the right time to expand into wine. We are doing so gradually, backed by knowledge, experience and an award-winning approach made stronger by deep connections within the sector.
“We believe profoundly in the power of collaboration, which is why we will be working with the inimitable Queena Wong to ensure we are stepping into wine with due care, responsibility and awareness.”
Queena Wong, founder of Curious Vines, added: “An exciting new chapter as I step into the role of the first Equal Measures UK wine mentor, joining a remarkable group already shaping this successful mentorship programme. With my own Curious Vines project founded on the core pillars of community and education, our missions align seamlessly.”
To learn more about the Equal Measures programme, applicants should visit the website.



