Premium wine and spirits distributor Enotria has named Phillip White as the new CEO, with immediate effect.
White takes over from John Colley, owner of Majestic Wine Group, who has been acting on an interim basis since September.
As CEO, White will be responsible for delivering on all aspects of Enotria’s strategic plan.
This includes enhancing Enotria’s portfolio, establishing a best-in-market service proposition and expanding the company’s customer base – especially in national accounts and premium restaurant, hotel and bar groups across the UK.
According to the distributor, White brings almost four decades of experience to the role across major alcohol brands, on-trade suppliers and large foodservice distributors.
During almost 11 years at Bacardi, White spent three years as director of sales for on-trade retail, as well as working as country manager for the Republic of Ireland.
Since then, he has held several director roles in companies including Brakes and Sysco Corporation. He also worked as MD of Kent Frozen Foods, with additional responsibility for its foodservice business.
Most recently, White worked as CEO of malt whisky specialist Gordon & MacPhail. He stepped down in 2025 to relocate from Scotland to the south of England.
Enotria has said that White joins as the company is building momentum in its turnaround plan, following its acquisition by Majestic.
White said: “I’m delighted to be joining Enotria at such an important point in the company’s development. The opportunity is clear: combine a standout premium portfolio with consistently exceptional service and be the partner our customers rely on to help them thrive in today’s market. I am really looking forward to getting back into the wholesale on-trade sector, especially with a business as special as Enotria.”
Meanwhile, Colley added: “I am really pleased to welcome Phillip to Enotria and to the wider Majestic family. Phillip has demonstrated what a brilliant operator he is throughout his career, and he brings with him a huge amount of experience and expertise across the on-trade, distribution, supply chain and logistics – all of which make him the perfect candidate to lead Enotria into its next phase of growth.”
