New Zealand’s Elephant Hill is to partner with an international charity committed to the conservation of the endangered Asian elephant.

The winery is launching a bespoke series of its ‘Le Phant’ wines, and will donate a percentage of each bottle sold to the Elephant Family charity.

The wines will carry tailor-made labels featuring elephant sculptures from Elephant Parade, a social enterprise that runs the largest art exhibition of decorated elephant sculptures in aid of elephant conservation, which have exhibited in more than 24 cities around the world.

Elephant Hill’s Andrew Weiss said: “We have been long-time supporters of wildlife and humanitarian projects. There is a large wooden elephant sculpture in the grounds of our winery which was shipped over from Myanmar in recognition of my late father Roger Weiss’ philanthropic work there. We couldn’t think of a more perfect partnership for Elephant Hill than Elephant Family.”

Elephant Family trustee, Ruth Powys, said: “While the world inhabited by wild elephants may seem a long way from New Zealand, the heart of Asian elephant territory lies equidistant between our headquarters in London and Hawke’s Bay, and it seems fitting that such an iconic, global animal is receiving support from this truly international partnership.”

The bespoke Le Phant series will initially be launched in Asia before being made available to other markets around the world.