Eleanor Thatcher, who is the fifth generation of the family, has joined the cider maker’s board of directors.

Thatcher is described as having a passion for “cidermaking, protecting the environment and ensuring the sustainability of the business for future generations, reducing Thatchers’ carbon footprint and protecting biodiversity”.

Martin Thatcher, fourth generation cider maker said: “I feel very proud to head up a family business, one that I am delighted to say is fast becoming a fifth-generation cider business. I see it as my duty to ensure when the time is right, I hand down a business that is able to thrive both now and in the future.”

Eleanor Thatcher said that since 2010, the company has planted 158,000 trees and plans to plant a further 13,000 next year.