Accolade Wines has added a new spirit and wine fusion under its Echo Falls brand.

Echo Falls White Wine and Coconut Rum Fusion has been added to its fruit fusions range to tap into the demand for flavoured rum.

The 9% abv drink – which joins Echo Falls Rose Wine and Gin Fusion, launched earlier this year – has been created by blending Echo Falls white wine with a rum infusion and sweet coconut and pineapple flavours.

The new product will target two key audiences: females aged over 30 who are busy juggling work and family life, and who seek out brand names they are already familiar with; and younger drinkers who are looking for new and exciting products.

David White, marketing director at Accolade Wines, said: “Echo Falls is once again bringing a refreshing and innovative flavour experience to the market, with strong consumer appeal and a new and exciting sales opportunity for the trade ahead of the summer. This is a unique product for people who like the idea of wine but prefer a sweeter style and easy drinking experience.”

Echo Falls White Wine and Coconut Rum will be sold at £6 and it already has listings in Morrisons, B&M and Bestway.