Accolade Wines has launched a 37.5% abv pink gin under its Echo Falls brand in a bid to tap into the category’s growing popularity.

Echo Falls was once just a Californian wine brand, but it has been pushed firmly out of its heartland over the past couple of years.

It now includes a flavoured vodka, as rosé infused with gin, a Prosecco – which, of course, had to be named Prosecco Falls – plus all manner of fruit wines.

Echo Falls Summer Berries Pink Gin is the latest addition to the range and it sees Accolade continue its effort to seize market share in the UK’s dynamic spirits category.
Rival Treasury Wine Estates recently launched Blossom Hill Gin Fizz after the gin category grew volume sales by 41% in 2018.

David White, marketing director at Accolade, said: “We are always looking for a way  to bring new news to the drinks market and research shows that the Echo Falls consumer is eager to try out novel and exciting products.

“With the gin market growing at pace, it was a natural choice for us to develop a new product which combines the Echo Falls hugely popular signature flavour, summer berries, whilst simultaneously responding to the overwhelming popularity of gin in the UK. 

“The launch of Echo Falls Summer Berries Pink Gin comes just in time for the summer and will target loyal consumers who identify with the fun and positive nature of Echo Falls, but who also like gin. The launch will also have high appeal to those who enjoy trying new, trend led products.”

The new drink has an rrp of £16 and it has already gained listings at Tesco, Bargain Booze and various convenience retailers.