Rapid wine delivery service Drop has announced the closure of its app.

In an email to customers, Drop founders Ian Campbell and Will Palmer said that through the lens of “reality rather than hope” the app, which has been running for seven years, would shut down on May 6.

“Ultimately with Drop we aimed to be a place where wine enthusiasts could come and explore the world we love so much, and share the wines we’re passionate about with people of similar interests in a new and, dare we say it, efficient manner,” the pair said. “Good wine for impatient people, really. Sadly as we have aimed to expand we have needed to morph into a tech-heavy business that is ill-suited to us.”

The company expanded the one-hour delivery service outside of London in 2023, in a tie-up with Brighton-based Quaff. At the time, Drop outlined ambitions to take the app to other cities, including Bristol, Birmingham, Bath and Edinburgh.

The pair thanked customers and added that the London shops and bars, which are independent businesses, remain open.