Drinkaware has announced a partnership with Morrisons, to roll out free drinking checks across the supermarket’s in-store pharmacies. 

The alcohol-harm charity announced that it would offer free checks across all 117 in-store pharmacies, giving customers a chance to assess their drinking habits.  

The drinking check is a three-minute online quiz that provides a drinking score.  

The aim is to “help people understand the impact of their drinking habits on their health”. It will then offer advice to those who want to moderate drinking.  

Drinkaware said this follows data from its own survey which found 56% of drinkers said they want to moderate their consumption in 2025.  

The programme comes after the festive period where 64% of drinkers said they drink more than at other times of the year, according to another Drinkaware survey.  

Karen, Tyrell, CEO of Drinkaware, said: “We are thrilled to be kicking off the new year by partnering with supermarket giant Morrisons to help customers learn more about their drinking habits, especially after the festive season when we know people tend to drink more. 
 
“As many as 82% of adults are unaware of the chief medical officer’s drinking guidelines of 14 units per week, so it’s crucial we reach as many people as possible.” 

 John Parry, head of pharmacy and popular services at Morrisons, added: “We know that lots of our customers are looking at ways to make healthier choices and so are pleased to be partnering with the charity Drinkaware in all our pharmacies.”