DRINK IT IN Festival has sadly announced it will not be going ahead for 2025, with hopes to return next year.

The spirits-focused event was due to be held at the Between the Bridges venue in Waterloo in November, following on from a successful event at Peckham Levels last year. However, with eight weeks to go, the team has unfortunately not been able to secure the number of brand commitments required to make the event viable.

Stuart Coleman, founder of the event, said: “Through conversations with many fantastic producers, it has become clear that marketing budgets are under increased pressure across the industry, making it especially challenging to achieve the necessary level of support this year.

“Our vision has always been to create a platform where the trade and consumers alike can discover a broad range of high-quality, independent UK spirits in an engaging and relaxed environment. Without a sufficient critical mass of brands, we could not deliver the experience we set out to achieve, and we believe it is the right decision to postpone.

“We remain committed to supporting the sector and look forward to bringing the festival back in 2026.”