Dom Pérignon Champagne has partnered with singer and actor Lady Gaga to launch Dom Pérignon Vintage 2013.
Dom Pérignon first began collaborating with Lady Gaga in 2021 which saw the LVMH-owned brand produce limited-edition bottles of its Vintage 2010 and the Rosé Vintage 2006.
Now, after around ten years of maturation, the Vintage 2013 has been launched with a brand activation led by Lady Gaga and Dom Pérignon cellar master Vincent Chaperon. The campaign features imagery and a short film showing Lady Gaga composing a piece of piano music coupled with a modern dance routine to reflect the wine-making process.
The vintage itself was described by Dom Pérignon as a wine that balances acidity with a full-bodied feel. The campaign was created to illustrate the contrasts found in the vintage, blending “tradition with modernism”.