De Kuyper Royal Distillers has announced Disaronno International UK as its exclusive UK distributor.

Founded in 1695, De Kuyper Royal Distillers is a Dutch family-owned company responsible for brands including De Kuyper, Peachtree and Archers.

An international brand, the company said that the UK is its most important market and a key country for its ambition to “bring cocktail creations to every occasion”.

Set to end its two-decade-long relationship with William Grant & Sons, De Kuyper Royal Distillers said that the switch to Disaronno should strengthen the presence of its brands.

From February 2027, Disaronno will represent the distiller’s portfolio across both the on- and off-trade.

Specifically, De Kuyper continued that the partnership will focus on strengthening its core liqueur range, supporting the renewed growth of Archers, as well as expanding into new cocktail formats.

Lucien Heusy, CCO of De Kuyper Royal Distillers, commented: “The UK is a defining market for De Kuyper and for the future of the cocktail category.

“With Disaronno, we have found a partner that shares our entrepreneurial mindset, our focus on quality and innovation and our ambition to make great cocktail creations accessible for every occasion.”

Meanwhile, Bert de Winter, executive vice president of North West Europe, Disaronno International, said: “We have always brought together brands with genuine heritage and quality credentials, alongside a clear understanding of how people are choosing to drink today.

“That balance is what continues to drive our momentum, supported by sustained investment in our portfolio, our team and the trade partners who bring these brands to life. De Kuyper is a natural addition to that story.”