Disaronno is extending into a new category with the launch of a cream liqueur variant.
Disaronno Velvet has lower levels of alcohol than the classic Disaronno at 17% abv and it is recommended served over ice.
Neil Jardine, managing director of Disaronno International UK, said: “The unique tasting experience enjoyed over ice means consumers across the UK can enjoy a completely new product, still with the distinctive taste of Disaronno which is loved around the world, even during this enforced period at home.
“The launch is incredibly exciting for us and we have big ambitions for the brand in the UK and entering a new category with the launch of Velvet is only the start.”
The new launch follows the company’s recent announcement of its plans to unveil a new UK subsidiary, Disaronno International UK, which will start operations from January 2021.
Disaronno Velvet will be available across the UK in major retailers from the end of May 2020, with a recommended price of £15 for 50cl.