Illva Saronno, best know for its Disaronno and Tia Maria brands, has announced plans to launch a UK subsidiary, Disaronno International UK.

The new subsidiary will host a series of new innovations, which it will be bringing to the UK market in 2020 and 2021.

Neil Jardine, currently country director, has been promoted to managing director of Disaronno International UK.

From January 2021 the new subsidiary will be fully responsible for the distribution, sales and marketing of Illva Saronno brands in the UK. The launch will see the mutual end of the 20-year partnership between Illva Saronno and William Grant & Sons UK as of December 2020.

Jardine, said: “We have been in partnership with William Grant & Sons UK for over 20 years. Our relationship is extensive and deep, and as two family-run businesses we share many of the same values and principles. Together we have built a truly successful business in the UK, which is testament to the professionalism and dedication that the team at William Grant & Sons UK has continually shown. On behalf of the board of Illva Saronno and the UK team, I would like to express our sincere thanks and gratitude for the pride and passion William Grant & Sons UK has shown managing our brands over the years.”

Neil Barker, managing director UK&I at William Grant & Sons, said: “After two decades of successfully distributing Illva Saronno brands in the UK, we are extremely proud to have developed and grown the brands to such a position which has enabled Disaronno International UK to become a reality. Following another successful year in the UK, it is a pleasure to pass these incredible brands back to Illva Saronno in such a great position.”

Jardine added: “The next chapter for Illva Saronno is hugely exciting. We are bringing innovation to the core of our company with the aim of shaking up the category and reinvigorating our already much-loved brands. We will soon be announcing two new innovations which we will be bringing to the UK market in the coming months and we will continue to work closely with William Grant & Sons UK to do so.

“Our portfolio of premium Sicilian Wine Brands (Floria, Duca Di Salaparuta and Corvo) provides a huge opportunity for us at a time when the UK trade are focusing on Italy and Sicily in particular. In addition, we have significantly invested in our Irish whiskey business, creating a totally unique blend of products with a distinctly Irish look and feel. We will be starting Disaronno International UK’s journey during an exciting year for the company as we bring this wonderful concept to the market in 2021.”