Diageo GB reports it has had “a positive year” in the UK, with sales up 4% driven by both the beer and spirits categories. 

It said for the overall global business sales grew 5.8% to £12.9 billion in the year to June 30, 2019, with new product innovation being a key driver of sales across a number of its markets, the company said. 

In the UK a number of key brands – including Gordon’s, Tanqueray and Guinness – helped drive sales up by 4%. 

Dayalan Nayager, managing director, Diageo Great Britain, Ireland and France, said: “Tanqueray and Gordon’s remain popular amongst consumers, with both brands delivering strong double-digit growth as the nation’s love of gin continues.”

He said the company’s ready to drink portfolio had performed well, with growth of 17% driven by the Gordon’s premix range.

He added: “Guinness net sales grew 4%, driven by a strong performance from Guinness Draught and continued growth of Hop House 13 Lager. To mark its first year as the title sponsor of the Six Nations, consumers were treated to a host of activities countrywide, including a Guinness Six Nations takeover of Flat Iron Square near London Bridge, as well as partnership with online app MatchPint, to help rugby fans locate the best place to watch the tournament. 

“We’ve seen some exciting innovations launch in Great Britain, such as the limited-edition Game of Thrones Single Malt Scotch Whisky Collection, released in partnership with HBO to celebrate the eighth and final season of Game of Thrones. April also saw the introduction of Smirnoff Infusions, a new spirit drink with an ABV of 23%, which launched in time for summer and is ideally suited to lower tempo occasions. 

“I’ve been delighted to see steps we have taken to promote sustainability, inclusivity and responsible drinking within our business and beyond. Over the last six months we have committed to removing all plastic packaging from our beer packs, we have partnered with MTV to launch an innovative new responsible drinking campaign ‘Weekend not Wasted’ and as of April, all UK employees will be offered an equal 52 weeks parental leave with the first 26-weeks fully paid, furthering our ambition to foster an inclusive and diverse business.”