Desperados is inviting fans to ‘Reclaim the Party’ with its latest on-pack promotion.

Shoppers will be in with a chance to win tickets to UK festivals via an on-pack promotion; winners will be given access to exclusive gigs via the Desperados Clubhouse, which will be showcased across the country at We Are FSTVL, Bestival and Boomtown.

The brand kicked off the festivities by hosting the ‘UK’s smallest festival stage’, where fans were treated to an outdoor and indoor wilderness rave, complete with glitter tipi, a mini stage and other touches designed to celebrate the UK’s most loved festivals.

Toby Lancaster, category and shopper marketing director, said: “The festival season presents an enormous opportunity for retailers over the summer. Attention grabbing on pack promotions are a perfect way to catch their eye, while offering incentives that stick in their mind.

“Desperados has a lot of exciting activity to shout about this year and with the average shopper spending 46 seconds at the beer and cider fixture, making this noticed is a simple and effective way of driving sales.”

The on-pack promotion is featured across three-pack 33cl bottles as well as 12-pack 25cl bottles.