Prosecco brand Corte Molino has partnered with the Co-op and digital lifestyle brand Pretty52 for an on-pack competition.
Corte Molino, which is produced by Borgo Molino and distributed in the UK by Kingsland Drinks, has hidden one Golden cork and a series of Silver and Bronze corks in bottles of its Prosecco in Co-op stores up and down the UK.
The consumer who finds the golden cork will win a luxury trip for two to Venice, while those who find one of 10 silver corks will win a case of Corte Molino. Bronze cork winners will be rewarded with a £10 Co-op gift card.
As part of the campaign, Corte Molino is being sold through Co-op stores with a £1 discount (from £8.50 down to £7.50) with activity lasting until August 14 (while stocks last). The Co-op will support the promotion with targeted social media content and a full-page feature in the in-store magazine.
Alongside this, Kingsland has been working with The Lad Bible Group to amplify the campaign’s activity via the group’s female-focused digital lifestyle brand Pretty52. This will include onsite articles and Instagram stories.
Pete Fairclough, Kingsland Drinks’ brand manager, said: “Corte Molino is one of the real gems in our product portfolio. Not only is it sourced from one of the finest wine producers in Italy, but it also channels its inner “Tiffany” with a beautiful baby blue label. It truly is a Prosecco that offers eye-catching on-shelf standout, but also great value for the shopper.
“Partnering with the Lad Bible Group and utilizing Pretty52 channel will help us form a deeper connection with a Prosecco made audience, creating further brand awareness for the Corte Molino brand.”