Corky’s is the latest spirits brand to use glitter to add a little sparkle to its liqueur sales.
Corky’s Glitter Mix is a mango flavour liqueur with edible glitter.
Global Brands marketing director Simon Green said: “Liqueurs are a huge category. To further accelerate the current growth, new steps of innovation need to be taken.
“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of the fastest-growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid.
“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”
Corky’s Glitter Mix is launching in the on-trade in November and will be released to the off-trade next year.
It is the latest in a spate of launches of herbal liqueurs and vodkas with gold flakes or edible glitter suspended in the liquid, including Jungfrau, Goldschläger, Bols and Smirnoff Gold.