Corky’s Schnapps has revealed a new visual identity with a metallic new look that aims to “bring the glitter to life”.
The new look has been applied to the full range of 15% abv schnapps, which includes five flavours: Blueberry, Mango, Sour Apple, Sour Cherry and Raspberry Glitter. The drinks, described as “the only glitter schnapps on the market” , is designed to be enjoyed as a single shot or incorporated into a fruity cocktail.
As of this month Corky’s will be released in sleeved bottles, with the new sleeve covering the entire body of the bottle, using vibrant eye-catching colours to create greater on shelf standout. The entire range is coated with the metallic new look, which also features a partition through the label allowing consumers to see the liquid and glitter.
The launch will be supported by a range of POS materials, along with national sampling campaigns and customer activity.