Convenience retailer Co-op has reported a 65% increase in sales of non-alcoholic beer, as drinkers looked to cut down their intake throughout Dry January.
Based on data from week two of January, Co-op has seen a significant increase in alc-free beer sales, with Guinness 0.0 and Peroni 0.0% performing particularly well. According to the retailer, the two beers combined generated 150% more in sales compared to the rest of the 0% percent category.
Jonathan Buckley, Co-op’s commercial buying manager, said: “It is great to see that Co-op’s range of non-alcoholic beer is proving popular amongst our members and customers. We aim to be inclusive within our range as much as possible and it seems Dry January still resonates with consumers.”
After expanding its range in the past year, Co-op now offers around 20 low/no products across beer, wine and spirits. The surge in Co-op’s low/no beer sales follows a recent Kantar report that noted an overall decrease in supermarket spending on alcohol during January. Kantar researchers also noted success in the low/no beer category, with low/no alternatives making up 6% of all beer packs purchased in January, compared to 4% in December, across all UK supermarkets.