Co-op has rolled out free online wine tastings for its members, as it looks to help customers learn more about wine.

The monthly tastings will focus on two different wines and will be hosted by the winemaker and a member of Co-op’s wine buying team.

The next tasting, which will focus on Co-op’s Irresistible Rioja and Irresistible Rioja Blanco, will take place on April 24, and will be hosted by Muriel Wines producers Javier Murua and Chema Ryan.

Sarah Benson, wine buyer at the Co-op, said: “We’re fiercely proud to work with some of the world’s finest winemakers for our own-brand range, and we’re thrilled to offer our members exclusive access to learn first-hand how our wines are produced. We know our virtual tastings were incredibly popular during those lockdown days and wanted to bring this back in response to demand.

“We often engage with our members for our wine range – from helping to design our new Irresistible Pais label to choosing the right hue and bottle for our Irresistible Solo Rosé. Hearing directly from our members about our wine range is important, and these tastings are just another way we can connect with them.”

Members who want to taste along with the sessions can purchase the wines from the Co-op.