Following the success of its previous two years, Club Soda, the UK’s leading mindful drinking movement has proudly announced the return of its annual No, Low and Mid-Strength Summit for 2026. The group has promised “its boldest programme yet” at the Coin Street Neighbourhood Centre in Waterloo, London.
Across 6th and 7th October, the summit will bring together a range of expert-led talks, brand growth workshops and discussions about the future of the category as well as an opportunity for brands to meet more than 800 buyers during one-on-one meetings.
This year, the summit will introduce a host of new topics to the agenda, with the aim of fostering constructive dialogue and sharing valuable insights and strategies that will help to shape the future of the industry. Attendees can expect conversations on adopting AI for brand growth, how brands can crack the United States, how to get on the supermarket shelf (and stay there) and how you can use new channels like Tik Tok shop, to name a few.
On the evening of the first day there will also be the traditional summit dinner, this year hosted at Moi in Soho, where brands get to try their stunning food and alcohol-free menu and hear an interview with their head of drinks.
Key summit speakers and buyers at the 2026 summit have also been announced, with more due to follow:
- Keynote speaker: Bill Shufelt, Co-Founder & CEO at Athletic Brewing
- Claire Warner, Good Measure Guild
- Elizabeth Kelly, Product Development Manager at Tesco
- Tim Bird, Owner & Operator at Cheshire Cat Pubs Ltd
- Daniel Stiller, Co-Founder & CEO at Better Rhodes
- Helen Bass, VP Global Head of Marketing and Insights at Tate & Lyle
- Ian Bray, Former CEO at Fentimans
- Tina Warner, Warners Gin
- Marcos Slazar from the Adult Non-Alcoholic Beverage Association
Sponsors, supporters and partners include headline sponsors PB Creative. Other sponsors include Nudge PR, Solos Technologies, Drinkaware, Bevzero, KAM Insights, WAFA, Kore Drinks, No and Flow, Drinks Retailing and CLASS.
Laura Willoughby MBE, Founder of Club Soda and Chair of the Summit said: “As we head into our third year, the timing couldn’t be more important. With the Government signaling greater support for the no, low and mid-strength sector, collaboration has never mattered more. This conference brings the industry together to share ideas, tackle shared challenges, seize new opportunities, and shape what comes next. As the UK’s only conference dedicated entirely to the category, it’s shaped by the brands themselves, because the fastest way to grow this market is by working together. “
The 2026 summit is open to drink producers, supply chain providers, consultancies and allied industries interested in the low and no-alcohol beverage sector. For those unable to attend in person, sessions will be released after the event as podcast episodes on Club Soda’s NLM Podcast Channel.
Secure your tickets to the No, Low and Mid-Strength Summit 2026 in collaboration with PB Creative here: https://www.tickettailor.com/events/clubsoda/2211120
