Cîroc vodka will be airing its first advert on UK TV with its ‘Make Big Moves’ campaign. It aims to boost the Diageo-owned brand’s flavoured offerings amid “increasing consumer interest” in flavoured vodka.
The campaign comprises a series of three adverts platforming a flavour within the Cîroc portfolio. Each advert also features a celebrity to represent a Cîroc product; model Winnie Harlow as its Pineapple Vodka, performer and Drag Race UK alumni Bimini as Red Berry and hip hop duo Krept & Konan as the Blue Dot variant.
It will run across UK TV platforms as well as video-on-demand and social media.
Manon Lambert, senior brand manager for Cîroc, said Diageo is hoping to welcome more drinkers to vodka, noting Cîroc’s “success” in the category.