Chris Porter is taking over from retiring incumbent David Cox as chief executive of drinks trade charity The Benevolent.

Porter was chairman of the charity in 2013-14 and raised a great deal of funds for members of the trade that have fallen upon hard times.

He notably raised visited all 91 of the UK’s league football grounds in 14 days without a car to raise money.

Porter will leave his role as director of the Porter and Laker arm of logistics provider JF Hillebrand after 34 years to take up the new role.

He said: “It was always going to take something very special for me to move anywhere after a very rewarding and enjoyable 34 years with two wonderful family businesses.

“The Benevolent is that something very special. It is a fantastic opportunity for me and represents everything that I believe in. I look forward to building on the terrific impact made by David Cox over the last four years, driving the charity further forwards as we develop our strategic goals.”

Cox has spent nearly five years spearheading the charity and is now looking forward to spending more time with his family, taking up cookery and photography and playing more tennis, after a 32-year career in the trade.

He said: “When approached by the trustees of The Benevolent in 2013, I always knew that this role would represent an incredibly rewarding and very fitting end to an immensely enjoyable career in this fantastic trade of ours. This has definitely been the case.

“I have loved being part of this trade and so will not disappear completely.  I will still be seen at trade tastings and, if invited, still making a spectacle of myself on the dancefloor.  My only disappointment is that my twin brother Michael and I were planning to retire at the same time and dribble and moan about life together but at least people are now spared that sight.”

Tom Yusef, current chairman of The Benevolent, said: “It has been a real privilege working with David in the past few months. David has demonstrated an innovative and superb leadership, which has taken the charity to a completely different level since his appointment.

“I am delighted that Chris, who I have known for 27 years and worked with for 23 of those years, is already taking such a hands-on approach to his new role and I look forward to working with the team to ensure the growth and development of The Benevolent under Chris’ fresh and energetic leadership. Chris is ideally placed to engage all sectors of the trade and raise even more awareness of the important work of the charity.”

Sebastien Desreumaux, managing director at JF Hillebrand UK, added “We are very proud to have one of the key members of our team joining the Benevolent to perpetuate and contribute to the tradition of supporting the most vulnerable people in our industry. With his humility and dedication, there is no better man for the job.”