Chase Distillery has launched its first-ever advertising campaign to celebrate the success of its range of premium spirits.

The campaign “All in the Chase” is brought to life by a 70-second brand film, premium print advertising and other outdoor executions. The film depicts stages of the production process, showing  potatoes growing and being harvested, fermented into a base spirits, distilled into Chase vodka and then how the vodka is then distilled with botanicals to make Chase’s range of signature gins.

William Chase is the company’s founder, and in 2008 he set up the business, which is described as “the first field to bottle distillery in the UK”.

Global brand ambassador, James Chase, said: “Last year we celebrated out tenth anniversary, in a very competitive market there are not a huge number of craft gins telling some interesting stories. We want premium gin consumers to understand our Chase ‘field to bottle’ story, so launching our first advertising campaign felt like the next natural step in our journey as a family business.”

Andrew Carter, managing director of the business, said: “Our Chase portfolio of brands is now available in over 40 markets worldwide and this campaign will be at the heart of our marketing plans to continue to drive the dynamic growth of our Chase gin and vodka premium spirits portfolio.”