Thierry’s has made two appointments in its management team.

Martin Horner, former head of sales at Organix Brands, has joined the senior management team as sales director, reporting to managing director Hatim Dungarwalla.

He will work closely with marketing director Matthew Dickinson and buying directors Lindsay Talas and Dominique Vrigneau, and will head up Thierry’s team fo national account managers.

Horner said: “I have a very strong track record of developing channel-specific trade strategies and look forward to bringing my experience to the table from a brand, category and commercial perspective.”

Dungarwalla added: “We have taken the decision to recruit outside the wine industry to enhance our wide knowledge about both consumer and customer, which we feel is crucial for our growth in the future.”

Yobana Bermúdez has joined Thierry’s in the newly-created role of technical manager, from Spanish food specialist Brindisa, where she worked in quality control. 

Buying director Lindsay Talas said: “We are raising the bar on quality standards in the wine industry by investing in someone who is completely dedicated to ensuring that we comply with today’s increasingly demanding technical requirements. This is a new role which reflects our long-term commitment to delivering excellence to our customers.”