Champagne Nicolas Feuillatte saw sales increase by 2% in 2015, driven – it said – by its strategy to build brand equity.
The company shows continued growth and last year sales hit 10.85 million bottles, which was a 2% increase on the previous year. It posted sales worth 215m Euros for 2015 with a net operating profit of 20.6m Euros.
In its latest financial results announcement Champagne Nicolas Feuillatte also noted its export volumes were slightly down compared to the year before, due to the “fiercely competitive” UK market, where the company has focused on continuing to enhance brand value.
President Veronique Blin and managing director Julie Campos emphasised the financial stability of the business, which ensures its member growers economic independence, and they also highlighted the importance of unity within the company.
Campos added: “These results overall underline the relevance and success of our cooperative model. Objectives for 2016 will focus on strengthening the brand, developing export markets and increasing value.”
The brand, which is France’s leading Champagne brand and ranked third in the world, will introduce a new advertising campaign in June to coincide with its 40th anniversary.
It has also revealed details of an ambitious project to construct a new Visitors Centre, new head offices and a tank room devoted to reserve wines, due to be opened in Spring 2017.