C&C Group has promoted Jamie Avenell to the role of wine trading director.

Avenell was previously senior wine buyer at the company and he replaces Harriet Kininmonth, who has moved to The Wine Society.

C&C Group said Avenell will be responsible for the sourcing of C&C’s wine portfolio across Matthew Clark, Tennent’s Direct, Bibendum Wine, Bibendum Off Trade and Walker & Wodehouse, as well as driving the commercial wine strategy across both the on- and off-trade.

Clara Shand, commercial director at C&C Group said: “Not only does Jamie have a deep love for wine, but he has an incredible knowledge and passion for the business, having worked at Bibendum for over 14 years. Producers and customers alike value his energy and tenacity.  In announcing Jamie’s appointment, we would like to thank Harriet Kininmonth for a fantastic three years in the role, where she introduced many new and exciting producers to our portfolio; such as Gerard Bertrand, Yealands, Santo Wines and Ste Michelle to name a few. We wish Harriet good luck in her future career.”