Asahi UK has rolled out a new campaign for its Italian beer brand, Peroni Nastro Azzurro, as it looks to highlight year-round appeal. The advert, Live Every Moment, All Year round, is being supported by a “significant investment” in the UK, where it is currently airing in cinemas.   London will see a focused campaign in December, with a London bus takeover, the brewer said.

Brewer Innis & Gunn has said there are no plans to sell up, after a news report suggested a sale could be on the cards. The report, from Daily Business, came after the company’s AGM last week. Neil Sharp, marketing manager at Innis & Gunn, told Drinks Retailing: “There are no plans to sell the company, nor was this a topic that…

English canned wine producer The Uncommon has seen record yields, coupled with a rise in off-trade sales.   After its initial launch in 2018, which saw the release of a white sparkling produced using 5 tonnes of Bacchus grapes, The Uncommon is now on course to press around 400 tonnes of grapes this harvest season, both from its Kent vineyard and its growing partners. …

The managing director of glass manufacturer and bottler, Encirc, has decided to leave the business. Adrian Curry, who has been MD for 19 years and with the business for 27, will leave at the end of the year. Curry will be replaced by finance director Sean Murphy, who will assume the MD role on an interim basis. Murphy has worked for Encirc for 19 years,…

C&C Group has reported a drop in operating profits for the six months to August 31. The company said today that operating profits were down 42.8%, to €30.5 million. The fall, which is in line with last month’s trading update, was driven by a c.€22 million impact from the implementation of its Enterprise Resource Planning (ERP) software system. According to C&C, service…

The Campaign For Real Ale (CAMRA) has added two new perry guides to its education platform, Learn & Discover. Released as part of CAMRA’s first Perry Month this October, two beginners’ guides are now available to CAMRA members and non-members. Both guides were written by Adam Wells, perry expert and founder of the Cider Review. Wells is also the author of CAMRA title…

Alcohol-free spirits brand Seedlip has launched a nationwide marketing campaign as brand owners look to inspire drinkers to experiment with low/no serves.  From October onwards, the campaign will run across social, digital and on demand broadcast platforms, with around £1m expected to be invested in media advertising over the course of the next year. Created in collaboration with advertising agency Anomaly, the…