Carlsberg has said a summer poster campaign with a difference is intended as a tongue-in-cheek response to the celebrity-filled World Cup ads of other…
Carlsberg has said a summer poster campaign with a difference is intended as a tongue-in-cheek response to the celebrity-filled World Cup ads of other…
As fruit beer gains momentum, Co-op has announced a nationwide listing of Chouffe Cherry. Chouffe said the listing follows the beer’s strong momentum, with volumes up more than 50% year on year compared with the same period in 2025. The latest in a series of announcements from the brand, Chouffe recently launched a 0.0% version of its flagship beer, alongside securing…
19 Crimes, the brand owned by Treasury Wine Estates (TWE), has announced the launch of a new lighter wine-based drink in the UK market: Calimocho. Drawing on consumer demand for lower-abv drinks, the cocktail is inspired by the Spanish Kalimotxo cocktail, traditionally made with equal parts red wine and cola. Riffing on the original concept, Calimocho will be available in two variants: one combining…
Strongbow has launched Refreshing the Nation, a new campaign celebrating the regional expressions, rituals and moments that make British drinking culture unique. Research commissioned by the cider producer revealed the rich variety of phrases and traditions passed down through generations that accompany Britain’s favourite drinking moment. Drinkers in London are the most likely to let you a cheerful “banger” after…
The latest new product developments across beer, wine, spirits, RTDs and low & no. SPIRITS AND LIQUEURS Mount Gay Exceptionally Aged Collection 43% and 47% £75 and £65 The range comprises two lines, Exceptionally Aged 15 (RRP £75) and Exceptionally Aged 25 (RRP £125) to tap into demand for aged and premium rums. The two-strong line-up will be available through…
Australian non-alcoholic cocktail brand Noot has launched in the UK, with Proof Drinks appointed as its exclusive distribution partner. The move follows the brand’s expansion into the US market in 2025, where it launched across both the off-trade and on-trade. According to Proof Drinks, the partnership further strengthens its no, low and soft-drinks portfolio, which continues to grow…
The non-alcoholic wine brand Nozeco has launched its first nationwide out-of-home (OOH) campaign as it seeks to drive awareness of the alcohol-free wine category. Nozeco revealed that the 12-month campaign includes 44 backlit media sites across London and more than 420 roadside placements nationwide, with an estimated reach of 34 million consumers. The campaign, which was developed in collaboration with Studio Whisk,…
Stella Artois has launched a limited-edition Strawberries & Cream Lager ahead of its longstanding partnership with The Championships, Wimbledon. The brand said the beer reimagines the event’s tradition of strawberries and cream while also tapping into growing demand for flavour-led innovation. It added that flavoured beer is one of the fastest-growing trends in the category, with the segment currently growing…
