As demand for aperitivo-style drinks continues to grow, Berry Bros. & Rudd has announced the launch of its new Pick ‘n’ Spritz cocktail kits.  According to the retailer, the kits, which launch tomorrow, are designed to make preparing cocktails at home easier for consumers.  Each kit contains everything needed to create one of five drinks: the St-Germain Spritz, No.3 Gin Long Martini, Kiyoko Lemon…

Orion Premium Lager is set for its first national retail roll out across 49 Waitrose stores in England, Wales and Guernsey. The move marks “a significant milestone for one of Japan’s more celebrated beer brands”, according to the brewer. Orion, which is distributed by independent brewing group, Sunrise Beverages., will be available in 49 Waitrose stores sold as a 4 x 330ml can…

Inspired by the upcoming release of Christopher Nolan’s film The Odyssey, Berry Bros. & Rudd has unveiled its 2026 Odyssey Collection. Referencing both the film and Homer’s epic poem, the merchant said the collection explores a dialogue between Scotland’s great whisky traditions and a new generation of distillers around the world. Made of 20 single-cask whiskies, three rums and a…

St Austell Brewery has unveiled its first major marketing campaign for Proper Job 0.5%, marking a significant investment behind the award-winning beer and the first no and low brand in the company’s portfolio. The move reflects the continued consumer interest in the no and low beer category and ongoing support from retailers for low and no, in the form of dedicated shelf space and…

Provence wine importer MDCV UK has entered a four-year agreement for the production and UK distribution of the Après Provence rosé wine brand, taking an equity stake at the same time. Après Provence is made at Château des Bertrands in the heart of the French wine region and has secured more than 200 retail and hospitality listings since launching last year. It…

Amid the growing popularity of agave-based spirits, Mezcal Reina has launched a range of RTDs.  Tapping into the mezcal market, which is forecast to grow at a CAGR of 10% through to 2027, according to IWSR, the brand said it wanted to showcase the versatility of the spirit.  Mezcal Reina, which first debuted in the UK market in February 2026, said it…

While the tequila market continues to grow, rapid gains have stalled in the US, with volumes predicted to dip this year, according to IWSR.  The slowdown is largely due to an increasingly crowded marketplace, the insight provider explained, with approximately 2,500 registered tequila trademarks in the country.  Within this, however, the ultra-premium category continues to grow. Volumes in this segment…