Brookfield Drinks has announced the acquisition of Crabbie’s Alcoholic Ginger Beer, marking a change in ownership from Halewood Artisanal Spirits.  According to Brookfield, Crabbie’s dates to 1801, when it was invented in Edinburgh. It is made using a six-week ginger-steeping process that’s distinctive to the brand.  The liquid is then blended with a neutral spirit, goes through a carbonation process and is…

Brewdog has launched a campaign in London around summer park-drinking culture for its Punk IPA brand. The Park IPA campaign centres on ads across 534 sites on the Tube and at outdoor locations, running for three weeks, with an estimated reach of 11 million people. The brand is also being backed by retail activaty, including 1,100 front-of-store units in the Co-op, and…

The singer Beyoncé Knowles-Carter has bought out the stake held by LVMH in its SirDavis whiskey brand to become its sole owner. The US whiskey was launched as a joint venture between the superstar artist and LVMH in 2024 and is listed by numerous leading drinks retailers in the UK, including The Whisky Exchange, Master of Malt and Drinks Supermarket.

In its first full-year report since the appointment of Sir Dave Lewis as CEO, Diageo said that its two-year restructuring programme is well underway. The drinks giant outlined plans to save up to $1 billion over the next three years, which will include job cuts. The group, whose portfolio includes Smirnoff vodka and Captain Morgan rum, also plans to double its Guinness production. The…

Japanese brewery Orion has announced a renewal of its partnership with drinks collective Sunrise Beverages as demand for international beer grows in the UK.  According to Sunrise Beverages, the renewal marks a commitment to expanding Orion’s brand presence across the UK, both in premium retail and the on-trade.  The update, which reflects the popularity of Japanese beer, comes as Carlsberg Britvic adds Sapporo…

Drinks distributor Speciality Brands has added Brazilian cachaça brand, Abelha, to its portfolio, as part of its plan to focus on bringing high-quality liquids with provenance to the UK market.  The Speciality Brands team will aim to grow and build availability of the brand’s two expressions, Silver and Gold, across both off- and on-trade channels. Abelha is an artisanal, certified organic cachaça…

Edinburgh-based whisky brand Wee Smoky has launched six premium canned cocktails, designed to challenge the perceptions of smoke and whisky cocktail culture. Founder, Rory Gammell, spent the past six years on a mission to elevate cocktails by adding ‘a hint of smoke’. After traveling the world with his flagship liquid, Wee Smoky, a smoky whisky for mixing, he realised many people thought they…