Non-alcoholic aperitivo Botivo has reported 400% year-on-year growth in the retail sector, 22 times faster than the wider non-alcoholic spirits category.  By the end of 2026, Botivo said it expects to have more than 1,000 stocking points across four leading supermarkets.  It added that its can distribution is set to increase 4.6-fold over the same period, with the growth prompting the…

Brewdog has launched a national campaign urging beer drinkers in the UK to “choose craft”. The latest campaign comes just two weeks after new owner Tilray put ads on the London Underground aimed at distancing itself from the controversies the Scottish brewer faced under its previous owners. The Chose Craft activity includes murals in prominent locations in Edinburgh and Manchester, supplemented by…

The Hardys Australian wine brand is to receive what brand owner Vinarchy calls its “biggest investment in years”, in a campaign that breaks in the UK next month. It says the aim is to regain the number one position in the UK wine market, which it has lost to Yellow Tail in recent years. The brand will also see a “radical portfolio…

Majestic’s Italian wine range has undergone a major overhaul, with half of its 127 wines from the country now new to the portfolio. The new additions include exclusive regional varietals and premium producers, chosen by the buying team after tasting more than 500 wines, to benchmark its existing Italian range against potential new entrants. The company said its overall Italian range had been…

Suntory Global Spirits is focusing on smaller formats in the UK, with Jim Beam expanding its 35cl range in the convenience channel. From 28 September, 35cl bottles of Jim Beam Pineapple and Jim Beam Black Cherry became available, as the company responds to growing demand for smaller, more affordable spirit formats. The move follows a similar announcement from AB InBev last week,…

The latest new product developments across beer, wine, spirits, RTDs and low & no. SPIRITS Indri Diwali Collector’s Edition 2026 58.5% abv £200 Indian single malt brand Indri has released a whisky matured in ruby port casks as its fourth annual limited edition for Diwali, the Hindu festival of light. The whisky is being listed by specialist whisky retailers in the UK,…

Four new Australian producers have joined the Liberty Wines portfolio, as the distributor looks to champion “rising stars of premium cool-climate and single-site winemaking”. The additions are: Luke Lambert, Patrick Sullivan and A. Rodda from Victoria, and Tasmania-based Decades. The wines of all four producers will be shown at the Liberty Wines Australia Tasting on Tuesday, September 29. Both Patrick…