Last month, pre-mixed cocktails brand BuzzBallz announced the launch of a new flavour: the Pornstar Martini. Described as a modern classic, featuring “top quality vodka…
Last month, pre-mixed cocktails brand BuzzBallz announced the launch of a new flavour: the Pornstar Martini. Described as a modern classic, featuring “top quality vodka…
As green credentials remain high on the consumer agenda, how are low/no brands embracing sustainability? Rachel Badham reports While the cost of living crisis has meant that affordability is one of the biggest factors influencing purchasing behaviour, sustainability credentials continue to be a main priority for many consumers. Sustainability-led purchasing is among the biggest drinks sector trends of the past few years, and as more…
Recycled plastic wine bottles cut costs and carbon emissions – but are they ‘greenwashing’ and perpetuating plastic pollution, asks Christine Boggis Glass bottles and transport are the biggest producers of CO2 emissions in the wine industry. Plastic bottles are lightweight, easy to transport and cut cash and carbon costs throughout the production and distribution process. But environmental advocates have accused plastic producers of greenwashing,…
NIQ senior analytics executive Jen Purchase looks at the big names in the off-trade cider business, and offers some insights into what’s going on behind the shelves In the 12 months to April 23, the value of off-trade cider sales (including perry) declined by 2.9%, softened by underlying inflation, as volumes in the period fell by 7.3%. This follows year-on-year decline since the…
The low and no-alcohol category has continued its off-trade momentum into 2023, growing in value by 11% against the backdrop of a total alcohol category which declined by 2.5%. The drinking occasion for low/no is wider than ever, with more people choosing to moderate their drinking more regularly than ever before. In our recent NIQ State of the Nation survey we found…
The trade is no stranger to headlines about younger people drinking less. And the latest intel from research firm Euromonitor International not only reaffirms this notion, but also offers some insights into what they are drinking, where and why. Gen Zers, Euromonitor says, are causing a shake up in the alcoholic and non-alcoholic universes, “ushering in a new era of mindful drinking, sober curiosity and…
As Casillero del Diablo launches its latest campaign, Simon Doyle, Concha y Toro’s general manager for the UK, discusses the importance of communicating directly with consumers, and how the company is navigating the challenges of inflation and duty hikes With brands such as Casillero del Diablo and Trivento under its umbrella, Concha y Toro has a strong presence in the UK off-trade, including listings…
Budweiser Brewing Group has estimated a 20% rise in off-trade beer sales compared to the first quarter of the year as consumer shopping behaviour shifts during the summer. As the warmer weather brings about summer drinking occasions, the Budweiser Group – which produces beers such as Stella Artois and Corona – has predicted that beer sales will continue on an upward trajectory. …