Can you still call an RTD a Porn Star Martini? Analysis

Last month, pre-mixed cocktails brand BuzzBallz announced the launch of a new flavour: the Pornstar Martini. Described as a modern classic, featuring “top quality vodka…

People power – social sustainability in the drinks industry

From employee initiatives to welfare in the supply chain, looking after people is becoming big business, finds Nigel Huddleston  The discourse around sustainability in…

The latest in flavoured cider – analysis

From citrus kicks to nostalgic hits, the world of cider flavours continues to evolve, finds Clinton Cawood Even the most committed of purists can’t…