Looking back to this time last year, we were anticipating the impact that a winter football World Cup would have on the beer, wine and spirits industry. Increased secondary display space was given to beer, which translated into an estimated additional £41 million in beer sales leading up to Christmas Day, fuelled by the tournament running until December 18. So, what can we expect for…

From reducing paper waste to providing consumers with a clear view of a brand’s sustainability credentials, Rachel Badham explores how the latest digital technology can assist sustainability-focused drinks producers and retailers For drinks brands and retailers, sustainability initiatives are no longer optional. As more consumers look to prioritise sustainability when making a purchase, it is more important than ever that the drinks industry…

Clinton Cawood assesses the key developments in organic and biodynamic drinks  Agriculture is at the root of all drinks categories, in some way or another, and they are subject to the same considerations, pressures and consumer trends as any other agricultural products, and concepts such as organic and biodynamic have therefore become more prevalent in recent years. Within wine, practices like these have been…

Often caught in the crossfire between beer and wine, how should cider be merchandised? Cider expert Jane Peyton finds out What is cider? It’s an easy question to ask but not an easy one to answer. The Campaign for Real Ale, which also lobbies for cider and perry, defines it as a fermented drink from the whole juice of freshly pressed…

The world of cider cocktails stretches well beyond the winter months, finds Laura Foster  When thinking of cider cocktails, the first thing that comes to mind is Mulled Cider, the staple of many an autumn/winter menu. This is selling cider’s mixability short, however. As an apple-based, usually crisp and refreshing drink, it has plenty to offer for cocktails in the warmer months too. “We…

As the cost-of-living crisis continues, Nigel Huddleston looks at the benefits of big brands and mainstream flavours The historical pattern of drink trends during times of economic struggle sees a surge in sales of cheap brands and a fall for more expensive ones. But things in the drinks market have changed since the recessions of the early 1980s and 1990s, and…

As consumer interest in vegan products continues to rise, Lucy Britner investigates why some drinks aren’t vegan and others remain uncertified Whether a product is vegan or not seems like it should be straightforward. But there is no legal definition of vegan – and labelling is voluntary. There’s also the question of where the assessment of vegan ends – are we just looking at…