Actor and producer Cate Blanchett has been appointed creative director at Toku Saké, as the company looks to increase its presence. Blanchett is to oversee “creative strategy and direction, including new product development and innovation”.

Toku is brewed in Asahikawa, in the Hokkaido prefecture.

Blanchett said: “The thoughtful, reflective craftsmanship that is part and parcel of everyday life in Japan has long been a touchstone for me. Saké reflects these traditional values with its intense focus on method, purity and authenticity. Sitting around a table with friends and family, celebrating and breaking bread together is one of life’s great pleasures, and over the years I have had countless, joy-filled nights sharing saké in this way. I’m excited to help bring the exquisite liquid which is Toku Saké into the world market.”

Toku Saké co-founders Anthony Newman and Peter Hudson said Blanchett’s background as an artist and producer, along with her passion for Japanese culture and selective involvement in global projects, will “open new doors” for the brand.

“We’re excited to see what the new chapter holds for Toku Saké,” the pair said. “We are looking forward to seeing the Toku Saké vision shared and realised with the rest of the world, as saké grows in popularity in western markets.”