Cask Liquid Marketing has expanded its portfolio by adding El Dorado rum.

The marketing and distribution agency, which works with a range of premium spirits and drinks brands, will be now handle on and off-trade sales as well as marketing for the brand.

Established in 1992, El Dorado is created on the banks of the Demerara River in Guyana. El Dorado rums are aged in once-used Bourbon Oak Casks.

Stu Ekins, co-founder and director of Cask said: “At Cask we are constantly looking for outstanding brands to add to our portfolio, which is why El Dorado is such a natural fit. El Dorado rums are the absolute jewels in the Caribbean rum crown.

“They produce some of the best spirits in the world using a unique combination of stills dating back centuries. So many rums have Demerara Distillers to thank, for either providing the liquid for their brand, or the molasses used to make their rum. To say we are excited about this opportunity is an understatement. It is rum’s time right now, and El Dorado is ready.”

Komal Samaroo, Chairman of Demerara Distillers Limited, said: “I would like to thank Kirsty Loveday and her team at Love Drinks for the work they have done with the brand over the last 8 years. We are delighted to announce this new partnership with Cask Liquid Marketing who have a proven track record of building craft brands such as ours. The UK is a critical market for us and I am confident that once this difficult period is over this partnership will see accelerated growth for El Dorado in this market.”

Cask is a drinks agency founded in 2011, by Stuart Etkins and Richard Herbert. 

Cask works with a range of brands in the industry, such as Gin Mare, Crystal Head, Silent Pool Gin, Ocho and Chartreuse.