Carlsberg Marston’s Brewing Company (CMBC) has become the official lager and cider partner of Aston Villa football club. 

CMBC will hold the pouring rights at Villa Park, which will include brands such as Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 and Brooklyn Pilsner. 

Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities at the stadium.

Carl Middleton, VP on trade sales, CMBC, said: “This collaboration underscores our commitment to enhancing the matchday experience with top-quality drinks and innovative service. We look forward to being a part of the vibrant community at Villa Park and contributing to the exciting developments ahead.”