Campo Viejo is the latest producer to tap into the UK’s love of Provence-style rosé wines.

The Rioja brand, owned by Pernod Ricard, has added its first-ever rosé and unlike traditional Spanish rosé wines it has opted for the popular pale and dry Provence-style wine.

Chris Shead, off-trade channel director for Pernod Ricard UK said: “We are very excited for this launch as it opens up an already strong brand to a new audience. Campo Viejo is the biggest Spanish brand on the market, accounting for 15.8% of Spanish Wine sales and contributing £99m to the UK wine category. Not only that, but it is currently the UK’s favourite red wine, and so this incremental launch to the category provides consumers with something new from a much-loved household name. Its elegant packaging will create strong standout on shelf, much like the rest of the brand’s best-selling range.”

Chief winemaker, Elena Adell, said: “The colour of our new Campo Viejo Rose is a beautiful pale coral-pink, with a vibrant tone that reflects its finesse but also its vitality. It is this vitality that makes Campo Viejo Rose unique. It has perfumed aromas, intense flavours, a magnificent mouth feel and a long finish.”

The wine is described as having “lively flavours of cherry, citrus, strawberry and rose petals, balanced by gentle acidity”.

The wine will be priced £8 and is available exclusively from Morrisons from July 1.