Campari UK has announced the creation of the Shaken Not Broken Fund to provide much-needed support to front-line workers in the hospitality industry during and following the Covid-19 pandemic.

The business has started the fund with a £100,000 donation and is now calling on the nation to get involved, to help support those in the hospitality sector.

The fund was created in collaboration with The Drinks Trust and Tipjar. The Drinks Trust will administer the funds to those who need them, focusing on three key areas: financial assistance, educational grants (for those looking to train and increase their employment opportunities post Covid-19) and wellbeing grants.

People can support the initiative by visiting the Shaken Not Broken Fund page on Tipjar, the virtual tipping platform and technology powering the gesture. They are also being encouraged to post the Tipjar donation link on social media, supported by #ShakenNotBroken.

Brad Madigan, managing director of Campari UK, said, “The total closure of the UK on-trade as a result of Covid-19 is having a very real impact on the livelihoods of many workers across the hospitality industry – and will continue to do so well into the immediate future. Now more than ever, our UK hospitality family needs all of our support.

“The creation of our ‘Shaken Not Broken’ Fund – with the help of our friends at The Drinks Trust and Tipjar – is designed to support as many hospitality workers as possible, who are unable to work and finding things financially difficult. We want this to be a broad-based community initiative – building a platform that allows anyone to donate to the fund.

“We encourage suppliers and agencies alike that are involved in the hospitality industry, and consumers too, to show they care about the hospitality industry by contributing a virtual tip to front-line workers who run our amazing venues and make the world’s best drinks here in the UK.”

Ross Carter, chief executive of The Drinks Trust, added: “Working with Campari UK on this Shaken Not Broken Fund will enable us to help thousands of struggling hospitality workers nationwide. The generous £100K donation by the company will propel us forward significantly, and we hope many more people come forward to donate too so we can help those hospitality workers hit hardest by the pandemic in their local area.” 

James Brown, Founder at Tipjar said, “Tipjar was founded to help tipped workers such as bartenders and waiting staff collect cashless tips; when this crisis started we knew that we had to do what we could to help the industry we loved and workers who needed it so much. We were delighted to be able provide the tech platform to collect tips and donations for the Shaken Not Broken Fund with Campari UK and The Drinks Trust.”

More information about how to donate can be found on the TiPJAR website at this link

More information about how to apply for funds can be found on The Drinks Trust website at this link