Budweiser is supporting retailers this Hallloween with its King of Fears Party kit.

The kits – which contain five Halloween masks with varied designs – can be collected by consumers in stores with purchases of Budweiser.  There are more than 13,000 kits available in retail and convenience stores nationwide.

Budweiser has also launched the Budweiser King of Fears Shop, which is the UK’s first haunted fancy dress shop with illusionists and scare experts. It also contains a Budweiser bar and a free Budweiser is offered with every purchase.

The shop forms part of a larger Halloween takeover, culminating in the Nightmare Circus Halloween Party on 28 October at The Magic Roundabout in Old Street.

Sascha Cordes, senior brand manager, Budweiser UK, said: “Budweiser is excited to bring this offer to consumers and retailers as part of the inaugural Nightmare Circus venue takeovers.

“Halloween is quickly becoming one of the key celebration moments of the year, and we want Budweiser to be a part of this by being the beer everyone wants to stock their fridges with this year. Expect tricks, treats, and ice-cold beer – Halloween, this Bud’s for you.”