Brothers is returning as the main cider sponsor of Glastonbury festival in June, with a focus on its Festival Apple Cider variant. 

First served at Glastonbury in 1995, Brothers’ cider mill is situated three miles from the festival site in Somerset. 

Over the course of the five-day event, Festival Apple will be available on draught and in 50cl cans. Two of the brand’s flavoured variants – Un-Berrylievable and Best of the Zest – will also be served in cans.

Ahead of the sold-out event, Brothers is offering consumers a chance to win one of 10 pairs of tickets to Glastonbury, as well as other festival-themed prizes. Running from March 1 to May 31, the giveaway can be entered via on-pack QR codes on 33cl and 50cl cans of Brothers cider.

Cans featuring promotional codes will be available from supermarkets including Tesco, Morrisons and Asda, as well as convenience stores and independent retailers. The competition will also be supported by a digital advertising campaign. 

Nicola Randall, head of marketing for Brothers, said: “Festivals are at the very heart of the Brothers Cider brand and this announcement marks the first in a long line-up of festival collaborations this summer. We’re thrilled to be at Glastonbury festival yet again as the official cider and to be able to offer our new flavour range to festival-goers.”