BrewDog, the beer company now owned by Tilray Brands Inc, has launched a new premium craft beer series named Liquid Visions. 

Rolling out now and through October in the off-trade, each of the four beers in the collection comes in an artist-designed can. 

According to the brand, the bright packaging has been designed for grocery discovery, as it looks to attract more customers into the premium craft beer category. 

Each 44cl can is brewed with 26g of hops per litre, for an intense aroma, heavy fruit characters and layered bitterness. 

Coming first to Tesco, BrewDog said that the retailer will be the first to launch the initial two cans in the range. All major grocers will then launch the duo of beers from the end of the week. The second wave of the collection will then roll out on 21 September.

The first two beers to establish the range are Dive Bar and Krush Test Dummy, the former of which is a 6% IPA with notes of peach, honeydew melon and coconut cream. The latter is an 8% double hazy IPA with stone fruit and a juicy body. 

Pacific Parallax is set to launch later, a 6.3% DDH New Zealand pale ale. Finally, Strange Bines will also enter the market, a saturated IPA with both pink grapefruit and herbal notes. 

Rajnish Ohri, international president at Tilray Brands, said: “Liquid Visions is an important retail launch that builds on BrewDog’s recent success at the World Beer Awards and brings together award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners.”