Brewdog has announced a ten-year partnership with St Helens R.F.C., becoming the club’s exclusive beer partner. 

As part of the agreement, Brewdog gains stadium naming rights, with the club’s home ground to be renamed The Brewdog Stadium, where an additional bar will also be installed. 

Brewdog will gain pouring rights, meaning fans will have access to its range on matchdays from the 2026 season onward. At the same time, the Brewdog logo will appear on the neck of the Saints’ First Team and replica shirts. 

Outside the stadium, Brewdog said it will collaborate with the club on several community-focused initiatives, including projects delivered through the Saints Community Development Foundation. 

On the partnership, Stuart Harrison, chief sales officer at Brewdog, said: “We’re beyond excited to be joining forces with St.Helens – one of the most iconic and successful rugby league clubs in the world. 

“The agreement builds on our recent successes across sports and entertainment, where the clubs, venues and stadiums have seen record sales and customer satisfaction scores, derived from our quality beers and matchday experiences.” 

Eamonn McManus, chairman of St.Helens R.F.C., added: “This partnership is an exciting one from the outset – not only will fans be able to enjoy Brewdog’s top-quality products on matchdays, but the company has also shown a desire to work closely with the club on a range of initiatives and programmes. 

“Having an international brand and business like Brewdog join Saints on a long-term agreement highlights the club’s continued commercial growth, and we are thrilled to have them on board.”