Glenelly Estate, from the Stellenbosch region of South Africa, has been revamped to include a new logo and packaging.

The family-run winery, which dates back to 2003, has refreshed its brand to create a clearer, more distinctive identity that better conveys the three elements that define its award-winning wines: power, elegance and balance.

The company’s founder, May de Lencquesaing, set up the estate at the aged of 78 and she still runs the business, along with her grandsons Nicolas Bureau and Arthur de Lencquesaing. The three worked together on evolving the brand image, along with winemaker Luke O’Cuinneagain and viticulturalist Heinrich Louw.

The main elements of the original Glenelly logo remain but in the form of a classic 19th century illustration of an elegant French lady riding side saddle on a South African rhino, carrying a fragile glass in her hand “as a symbol of unique balance”.

An embossed stamp appears on all wine labels, detailing the family’s 250 years of involvement within the wine industry. The new corporate colours are now red, orange and brown, chosen to reflect the three key elements of the sun, soil and wine.

The new branding also helps to differentiate between Glenelly’s three tiers of wine, which include the Glass Collection range, the Estate Reserve range (the new name for the previous Grand Vin range), and The Lady May.

New wines have also been added to each of the three tiers: so for The Glass Collection the company is adding an Unoaked Chardonnay 2015, a Cabernet Sauvignon 2014, Syrah 2014, Merlot 2014; a Chardonnay 2014 and a Red 2011 join the Estate Reserve; while the Lady May 2012 will be launched in March 2017.