Following the tasting in Manchester earlier in the week, the Boutinot team gathered in London yesterday to showcase the very best of its portfolio for the independent off-trade. 

Sitting down with Drinks Retailing away from the hustle and bustle of the event, Deborah Brooks, marketing director at Boutinot, said that the distributor had a selection of new producers and partnerships it was excited about. 

An expansion of Boutinot’s relationship with Bodegas Borsao in Campo de Borja was among this list – a winery that the business has been working with for over 25 years. 

Now widening the scope of their work together, Brooks said: “We’ve created a joint venture where they’ve become our experts in Spain and are helping us source some new wines.” 

This mirrors a similar arrangement finalised with winemakers Bodega Urqo last year, which acts as Boutinot’s Argentina experts in the Uco Valley in Mendoza. 

As for new producers, Brooks said she was particularly happy about the addition of Daniel Fries from the Mosel in Germany. 

“He’s a cerebral winemaker who is making Rieslings and Pinot Noirs with a sort of Burgundian approach. He makes beautiful, poised, elegant wines,” she said.  

Additionally, though not new, Brooks said that the business has been seeing incredible growth with its Georgian producer, Teliani Valley, which has recently expanded its range to include a Tsolikouri wine, made to appeal to UK consumers seeking a fresher taste of the region. 

“We’ve had a real wave of enthusiasm for Teliani Valley and for Georgia,” Brooks explained. “People find it thrilling that they’re a country which has been making wine for 8,000 years, but it’s still a new discovery.” 

This is especially true since Teliani Valley secured a listing with Waitrose in 2025, bringing Saperavi and Rkatsiteli grapes to the public. 

Elsewhere, innovation within the business includes a focus on canned wine spritzes via the Tuttavia brand, which creates a fruit-flavoured sparkling wine drink with a Moscato base. 

“These spritzes are very popular in America and we think they help us lean into the Gen Z generation, which is drinking wine in a different way. So that’s a bit of fun that we’ve now got in 12 different countries, including the UK.” 

In the wider Boutinot world, there’s also a focus on the company’s English wine vineyard Henners, based in East Sussex. 

Aided by a £5.5m funding package from HSBC, which was given to Boutinot in November 2025, the company has plans to put a greater focus on the vineyard, which it acquired in 2017. 

“English wine is an area that’s really growing, particularly sparkling wine, so the funding from HSBC was primarily concentrated on our English winery,” Brooks said. 

“Over the last two or three years, we’ve expanded our production at Henners anyway and added some new vinification facilities,” she continued. 

Overall, Boutinot is focused on building new relationships while also deepening the ones it already has, resulting in a thoughtful and sustainably developed portfolio. 

Image credit: Wines of Georgia gallery