Bordeaux Wine Month is set to go ahead for the third year running.
Bordeaux Wines UK is inviting the wine trade to highlight its wines and boost sales by taking part in Bordeaux Wine Month, which will run through the month of September.
To get involved, independent retailers have to commit to running an eye-catching promotion, comprising of a minimum of three tastings of Bordeaux wines for at least two weeks during September.
They will receive a comprehensive POS kit, a digital toolbox and £200, and they will also benefit from support and advice from Bordeaux Wines UK, on how to maximise their promotion.
A trip to Bordeaux is up for grabs for the winning retailers, as well as cash prizes for the most engaging online and social media campaigns.
A new component of the campaign for 2020 is Bordeaux by the Glass, which extends the activity into independent restaurants.
The deadline for both retailers and restaurants to register their interest for participation is July 31, 2020.
Retailers can get involved by visiting http://www.cubecom.co.uk/bwm