Tesco-owned wholesaler Booker has purchased famous Soho off licence, Gerry’s, as part of the acquisition of parent company, Venus.

In a statement last week, Booker announced the acquisition of wine and spirit merchant Venus for an undisclosed sum. A spokesperson for Booker confirmed to Drinks Retailing that the transaction includes Gerry’s.

“Gerry’s in Soho was part of the deal, the business will continue to operate under the Venus brand,” the spokesperson said.

According to Booker, the acquisition of Venus “builds on Booker’s existing on-trade capabilities and will enable Venus’s offer to be made available to a broader range of customers across the UK”.

The company added that the deal is aligned to Tesco’s wider strategy to introduce a more premium offering in beer, wines and spirits. The business will continue to operate under the Venus brand and Venus employees will join the Booker team.

Neil Jewsbury, who led the integration of Booker and Tesco in 2017 and is currently leading the Booker acquisition of Venus, will join Venus as managing director.

Andrew Yaxley, Booker CEO said: “By combining the specialist expertise and premium products from the Venus team with Booker’s experience in providing food and drink nationwide, we look forward to offering customers an unmatched ‘food and alcohol’ proposition on the market.”

Laki Christoforou, founder of Venus added: “I am incredibly proud of my team and the business we have built. This is an exciting opportunity for Venus to scale up and explore the growth potential across the UK. I am looking forward to working alongside Booker to realise the full potential that this partnership can bring.”