Bolney Wine Estate has launched its first-ever TV advertising campaign, aiming to raise awareness of English wine over the festive period. 

The estate said it marks a significant step in the winery’s ongoing brand-building strategy. 

Featuring Bolney’s signature sparkling, Classic Cuvée, the advert aims to emphasise craftsmanship, taking viewers on a journey through Bolney’s winemaking process. 

It comes at the same time as Bolney announces wider retailer availability in 2026. 

Samantha Cross, marketing controller at Bolney, said: “This is a significant milestone in Bolney’s growth strategy. Our focus remains on strengthening consumer awareness of why Bolney has been a leader in English wine production for over 50 years, whilst reinforcing our position in a competitive market.  

“With the vineyard redevelopment plans underway, expanding retailer listings for our signature products and strategic partnerships with premium international events such as Cowes Week under our belts, we are delighted to be leading the way and taking Bolney prime time, too.” 

The advert debuts on Monday 24 November and will run for two weeks. It will air on ITV, C4 and Sky, supported by Video on Demand (VOD).